REFLECTIONS - Documentary
For most people in daily dangers and impact of COVID is no longer top of mind, but millions of vulnerable people across the world are still impacted by it. We need to highlight that, so everyone, from their neighbors to their doctors can continue to support them- so they can live their life to the fullest.
Using a raw 1-on-1 experience with those affected talking candidly direct to camera, discussing their experiences of being medically vulnerable in the midst of a pandemic and how even though the world is moving past it, there is still a huge impact for them that remains, and we can all make little changes to our day that massively improve their ability to return to “normality”
“Leigh was so present, empathetic, and real, which enabled the patients to feel at ease, sharing their story in such a raw, emotional way. You really knocked it out of the park.” - Client (Marketing Director)
QUEER FEST - Live events & brand building
Across the country queer performers are being banned, silenced and pushed back underground, with more than 650 anti-LGBTQ bills proposed in 46 states. So I wanted to create a safe space and platform for Queer Talent to shine.
Queer talent has long been at forefront of breaking ground, and pushing boundaries, and I wanted to bring all that together in a unique experience live from a legendary venue in West Hollywood.
Introducing QUEER FEST - a night of entertainment, from comedy to drag, music to dance, and of course plenty of surprises like caricatures by local queer artists and give aways from up and coming queer owned brands. Oh and all while raising money for the vital work of the LA LGBT Center, supporting their many life-saving programs.
The show sold out, and we got featured in Time Out, WeHo Times, and reached over 100k accounts with our organic instagram campaigns.
DAIRY REVOLUTION - TVC
A growing number of people are going “dairy free” but want to continue to enjoy the diary products they love like cheese, milk and cream but without the symptoms. The ask was to create an inspirational TVC that showcases the range of suitable products available in the Arla range - so they can keep enjoying their favorite foods without apologizing or compromises.
Creating a fun, cheeky and high energy commercial showed consumers they can be lactose intolerance and not shy away from the joys of dairy products, because what is life without cheese?!
UNSCRIPTED - Agency Promo
Triple Threat Communications prides itself on being the “unagency” and taking the rigid principals of network agencies that can be problematic for clients, and turning them on there head.
To help promote this approach, and the people resonsible for delivering the unagency experience a candid video series called “unscripted” was born. Highlighting the unique unagency approach TTC takes, and discussing how this translates into a tangable and meanful difference for clients.
MM+M Awards - Finalist // Webwards 2023 - Winner
THIS IS STROKE - VR film
Certain medical conditions leave patients at a higher risk of having a stoke. However, the doctors treating those conditions are not the experts in strokes and often do not take action to prevent strokes. We needed to encourage those doctors to start taking action in those patients.
By creating fully immersive VR film shot with 360 cameras, highlighting the devastating impact a stroke can have on a person and their family, viewers could experience it first hand in a unique “Sonic Chair” screening. Creating a meaningful and memorable impact, helping to change the way they thing about strokes and caring for their patients.
Winner - Cannes Lion Bronze
THE ART OF FEELING- Branding/experiential
Creating an immersive experience that showcases the agency’s creative talent, while highlighting the core belief of the agency - putting people at the heart of what we do.
Partnering with Goldsmith’s University we developed an algorithm that takes live tweets, looks for words indicative of emotion, then interprets this data as art to dramatise how the world is feeling at any given moment.
The data was brought to life through a series of art installations that guests to explore, along with interactive elements allowing people to create their own artwork
https://www.saatchiwellness.co.uk/case-study-the-art-of-feeling